“This has been absolutely incredible after the New Year and we have repeatedly taken trips with 500 passengers and up to almost 800 during the busiest time,” says Þórarinn Þór, sales- and marketing manager for Reykjavík Excursions, about the great interest of foreign tourists in the northern lights.
Reykjavík Excursions have been offering northern lights trips for many years, Morgunblaðið reports, but the company first started promoting it systematically in 2008. Þórarinn says that it certainly depends on the weather which directions they take each time, but they monitor cloud forecasts and call contacts around South-Iceland to figure out where best to go.
Þórarinn says that these tourists come from all over the world but that the British make up close to 45 percent of them. Þórarinn says that the company has been working extremely hard at marketing to the British market, mbl.is reports.