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“This has been absolutely incredible after the New Year and we have repeatedly taken trips with 500 passengers and up to almost 800 during the busiest time,” says Þórarinn Þór, sales- and marketing manager for Reykjavík Excursions, about the great interest of foreign tourists in the northern lights.
Reykjavík Excursions have been offering northern lights trips for many years, Morgunblaðið reports, but the company first started promoting it systematically in 2008. Þórarinn says that it certainly depends on the weather which directions they take each time, but they monitor cloud forecasts and call contacts around South-Iceland to figure out where best to go.
Þórarinn says that these tourists come from all over the world but that the British make up close to 45 percent of them. Þórarinn says that the company has been working extremely hard at marketing to the British market, mbl.is reports.
HBB
Whitsun, or hvítasunna in Icelandic, is a religious holiday, celebrated on the seventh Sunday after Easter. Usually known as Pentecost in English, the holiday commemorates the descent of the Holy Spirit upon the disciples of Christ.
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Icelandic post-rock band Sigur Rós are set to appear on Jay Leno’s The Tonight Show on NBC on Friday next week.
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Chairman of the Progressive Party Sigmundur Davíð Gunnlaugsson will become Iceland’s next prime minister and leader of the Independence Party, Bjarni Benediktsson, will take up the position of Minister of Finance and Economic Affairs, as reported in the Icelandic media yesterday.
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The festival Reykjavík Music Mess kicks off at KEX Hostel in the center of the capital with an opening party on May 23 at 8 pm. An art exhibition themed around the participating bands will open at the occasion and Boogie Trouble will play a few songs. Entry is free.
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The 2013 April-May issue of Iceland Review & Atlantica has been released. Packed with informative and entertaining stories, highlights include an interview with outgoing Prime Minister Jóhanna Sigurðardóttir and the people who know her best, a photo essay of ice caves in Europe’s largest glacier and a colorful feature on life in the West Fjords.
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REVIEWS
The 11th Reykjavík Shorts & Docs. Catch it while it lasts!
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Fida Abu Libdeh moved to Iceland from East Jerusalem at 16, made her way through the Icelandic education system and now runs a promising startup company.
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The 11th Reykjavík Shorts & Docs Festival opens Thursday, May 9.
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