Icelandic bottled water is proving popular among tourists to the country with beverage manufacturers competing to meet the demand.
Pálmi Kristjánsson, store manager of Kjarval supermarket in Vík í Mýrdal, told visir.is that he sells around a ton of water each week but points out that the same water can be found in the country’s streams.
The number of tourists visiting Iceland has grown from around 560,000 in 2011 to a predicted 800,000 in 2013 and according to visir.is, beverage manufacturers are seeing the benefits.
Three companies are competing on the Icelandic bottled water market: Pure Icelandic, produced by Vífilfell, Iceland Spring from Ölgerðin and Icelandic Glacial with the latter two focusing on exports.
Sales of Pure Icelandic water have doubled since the summer of 2010 with the company selling around 200,000 tons of water in the last 12 months.