UK television channel BBC Lifestyle has started to air a food program by Icelandic chef Völundur Snær Völundsson (aka Völli Snær) called Delicious Iceland. On the show, Völundur travels the country and chats with farmers and fishermen about their products.

Delicious Iceland is also available as a book.

“It is great news and we are kind of speechless,” Völundur told mbl.is of the BBC’s decision and his show’s popularity. “It has been aired in 30 countries all over the world and will be shown on RÚV [the Icelandic national broadcaster] this summer.”

“It certainly opens other opportunities and we have, among other things, been invited to China this summer to present our material at the biggest fair of food television programs in the country, which I find very exciting; today, the Chinese market is the most sought after,” Völundur added.

In description of his show, Völundur said, “We travel widely and meet a lot of great people who are doing incredible things with Icelandic ingredients. We also maintain our dedication to the fishing industry; I’m a big fan of Icelandic seafood.”

Völundur has lived in the Bahamas for 15 years but is now moving back to Iceland. “My wife and I have been considering it for some time and now we are planning to go for it and open a small restaurant in Iceland this summer.”

“We have worked extensively on the concept and will make it a little raw and rustic. The theme is ‘Icelandic street food’. I won’t say more for now.” Regarding the location, Völundur disclosed that it will be “on the beaten track.”

When pressed on the type of food he will serve at his new restaurant, Völundur elaborated, “It is basically hearty Icelandic food which has been with the nation through the years. But of course with a few variations. Simple but good—something we all know and love and are proud to offer to tourists.”

ESA