According to the Bible, ash is holy and on Ash Wednesday in some countries ash is spread over the heads of churchgoers or smeared on their foreheads.

In Iceland, people used to pin bags filled with ash unnoticed on each other’s backs. In some schools in Iceland children make such bags in handicraft classes before Ash Day.

Ash Day in its current form was first celebrated in Akureyri, North Iceland, in the early 20th century, but since then the tradition has spread to other parts of the country.

Yet Akureyri remains Iceland’s unofficial Ash Day capital. There, a pinata is hoisted in the town square and children takes turns ‘beating the cat out of the barrel’ as it is called.

Many children are ambitious about their costumes and singing.

Although most costumes are bought nowadays, homemade costumes can also be spotted, which children have obviously put a lot of thought and creativity into.

A lot of preparation goes into a successful Ash Day team. Siblings, cousins and friends decide who they want to team up with weeks before the big day.

There shouldn’t be more that four or five kids in one team considering the candy must be distributed equally among team members.

Then the teams start practicing. They come up with a list of songs coinciding with the list of workplaces they plan to serenade.

At the dairy it is advisable to sing about cows or the milk man, for example, and about bank robbers at the bank. That is likely to result in more candy.

It is also advisable to be original. People don’t like to hear the same songs over and over again, so the list of songs should include a few oldies or something out of the ordinary.

The really ambitious practice songs from musicals where each team member sings the role of a certain character, or folk songs performed in duet, trio or quartet versions. Members of children’s choirs are always popular in Ash Day teams.

On Ash Day children wake up early to get ready, put on their costumes (it’s advisable to wear something warm underneath) and their make-up before catching up with the rest of their Ash Day team and heading downtown—as soon as the stores open.

Then there is relentless singing until the bags have been filled with candy or until shopkeepers put up a sing in the window reading: “Krakkar! nammid er búid” (“Kids! there is no more candy”).

In the early afternoon, the children have usually turned cold, hungry and exhausted from all the walking and singing. Then it is time to go home and feast on all the delicious candy until the tummy starts aching.

Ash Wednesday is preceded by Bolludagur (‘Bun Day’) and Sprengidagur (‘Bursting Day’).