Icelandic telecommunications company Og Vodafone has signed a new cooperative agreement with Vodafone UK.
Og Vodafone has for several years been in association with the UK company. Now it will lose the Og and simply be known as Vodafone. RÚV online reports.
According to Vodafone UK, Og Vodafone is the first independent mobile phone concern in the world authorized to use the Vodafone name.
In practice this means that Icelandic cell phone users will pay a considerably lower rate for making calls overseas, and can now pay Icelandic domestic rates when calling home from 18 participating countries.