Icelandic online shop, nammi.is, started selling ash from the Eyjafjallajökull volcano last weekend to support the search and rescue team responsible for safekeeping and restoration work in the area. Orders have been coming in from across the world.
Managing director of nammi.is, Sófus Gústavsson, said that in the beginning most of the orders came from Australia and the USA, that is to say, countries which hadn’t already received their fair share of ash by air like many European countries, visitreykjavik.is reports.
Now mainly people from Britain and Scandinavia are placing orders for ash after considerable news coverage in those countries, in fact, orders are going through the roof, Gústafsson said.
The ash is not cheap (160 grams of ash costs ISK 3,900, approx. USD 30, EUR 24) but Gústavsson said it is expensive for a good reason. All of the proceeds from the sale to go to ICE-SAR, which is a national rescue team manned with volunteers.
ICE-SAR has been on the scene at the Eyjafjallajökull eruption since it began, helping farmers rescue their livestock and pastures and cleaning the farm sites after ash fall.
Icelandic volcanic ash is now also available on nordicstore.net.
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