Sigrún Lilja Gudjónsdóttir, who is behind the fashion brand Gydja, is now planning to add a new fragrance to the market under the name EFJ Eyjafjallajökull. The perfume will be made with water from the glacier and produced in southern France.
Eyjafjallajökull during the eruption last spring. Photo by Bjarni Brynjólfsson.
Gudjónsdóttir told Fréttabladid there is a lot of work behind the perfume; extensive testing was required to find the right fragrance. “It has a hint of citrus,” she said of the final outcome.
“The name Eyjafjallajökull has become well known because of the volcanic eruption but we decided to also use the abbreviation EFJ because it is rather difficult to pronounce the name,” she explained.
Gudjónsdóttir said she has planned on making her own perfume for a long time and she is certain that there is interest for an Icelandic fragrance on the perfume market.
This week Gudjónsdóttir will travel with a film crew, actors and geologist Björn Oddsson on a helicopter to the top of the glacier-volcano to shoot a commercial and a short documentary.
“A script has been written where the power of nature and the power of the goddess are highlighted,” Gudjónsdóttir revealed. Gydja, her brand name, means goddess in Icelandic.
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