The main subject at the Icelandic Travel Industry Association’s general meeting in Akureyri on Thursday was winter tourism. Minister of Industry and Tourism Katrín Júlíusdóttir announced an extensive initiative which will be launched shortly with the aim of attracting more travelers to Iceland over the winter months.
From the Akureyri ski resort. Photo by Páll Stefánsson.
“A task force is currently working on the matter and will present the extent of the initiative in the coming weeks. It hasn’t been decided how much money will be contributed but it will be a handsome sum,” the minister promised, according to Morgunbladid.
Júlíusdóttir explained that every króna contributed to such marketing initiatives from the state treasury will show a return as new jobs will be created.
Currently, there are hotels and other means of accommodation across the country that are usually full during the height of the tourist season in June, July and August but now they must be taken better advantage of by extending the season.
“Following the ash fall from the volcanic eruption in Eyjafjallajökull the number of foreign tourists decreased with the accompanying consequences. To react to it the marketing initiative Inspired by Iceland was launched which was very successful,” the minister recollected.
“This new marketing initiative will be similar and hopefully it will be just as successful because there are many opportunities involved in winter tourism,” she concluded.
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