Green beans from ORA, saltfish (bacalao) from Hauganes near Akureyri, North Iceland, flat bread from HP in Selfoss and the soft drinks Malt and Appelsín from Ölgerðin in Reykjavík, are among the Icelandic food items Guðbjörn Elíasson, who has lived in Sweden for the last 24 years, sells throughout Europe, daily Morgunblaðið reports.
Guðbjörn’s runs the website islandsfisk.se where you can order Icelandic food items.
But not only does he sell from his website he travels around the continent to reach his customers. The route, which he takes every three months, is from Varberg where he lives, to Stockholm, Lund, Malmö in Sweden, Copenhagen in Denmark, Hamburg, Hanover, Berlin and Stuttgart in Germany, and then Luxembourg, Brussels and Amsterdam, in the Benelux.
This year he will add England to the route. Check the route on his website for details of the route.
The Mercedes Benz Sprinter van he uses carries three tons of food. Last year he drove 250,000 km with more than 100 items of Icelandic food around the continent.
In the interview with Morgunblaðið, Guðbjörn said half of his customers were Icelanders living in Europe, now waiting for the 700 Icelandic chocolate Easter eggs ordered from Iceland.