New Slogan in the Making for Capital Area


New Slogan in the Making for Capital Area

Laugardalslaug swimming pool

Laugardalslaug swimming pool, Reykjavík. Photo: Páll Stefánsson.

“No tourist knows if they are in Kópavogur, Hafnarfjörður or Reykjavík, and they don’t care,” mayor of Hafnafjörður, Iceland’s third biggest town, at the capital area marketing conference yesterday.

Einar Bárðarson, chair of Visit Reykjavík, said that the capital area needed a new slogan for the next ten years, reports. The slogans “Reykjavík pure energy” and “Reykjavík next door to nature” have been used for a long time now.

Einar pointed to the successful marketing campaigns of other northern European capitals such as the “I Amsterdam” and Copenhagen’s campaign at turn of the century, which he said Reykjavík could learn from.

Iceland’s capital sees 95 to 97 percent of the country’s visitors but according to Einar the city’s museums and pools have the capacity to welcome many more visitors.

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