IKEA raised the price of saltkjöt og baunir (salted meat and bean stew), traditionally eaten on Shrove Tuesday in Iceland, from ISK 2 to ISK 995. The day is known as Sprengidagur (‘Bursting Day’) and the motto: eat until you burst.
IKEA had sold the meal for ISK 2 since 2009 but this year the price increased to ISK 995. The words “Saltkjöt og baunir, túkall,” meaning “salted meat and bean stew, two krónur” are traditionally sung in the lead up to Bursting Day, hence the meaning behind the ISK 2 price tag at IKEA.
Director of IKEA Þórarinn Ævarsson told Morgunblaðið that the low price had been offered following the financial crisis but that it was over. Þórarinn also said that the staff were not able to keep up with the huge demand and people had been eating so much that they were vomiting. However, the increase in price didn’t stop people from coming yesterday.