Musician Friðrik Dór Jónsson plans to open a chip shop, Reykjavík Chips, at Vitastígur 10 in the downtown area, with fellow musician Ólafur Arnalds, actor Arnar Dan Kristjánsson and gourmet Hermann Óli Davíðsson.
The only item on the menu will be chips, cooked Belgian style.
“This is a really simple concept. You get chips, choose the sauce you want to have on them and then you can wash them down with a drink of your choice, whether it’s beer, water or soft drink,” Friðrik told visir.is.
According to Friðrik, a change in attitude towards deep-fried potatoes is needed in Iceland. “Chips are always an accompaniment but this is a main meal and the only dish at our place, and that’s how it is in Belgium. This sort of place is being popular elsewhere in Europe,” he said.
The chippery is expected to open in June.