“It is far from true that the water we put in bottles is tap water. Tap water has been through old pipes under the city. Our water comes straight from the spring and from there straight into bottles. Outside air first comes into contact with the water when the bottle is opened. The product we produce is a real high quality product and not related to tap water,” says Jón Ólafsson, the chairman of Icelandic Glacial.
His comments come in response to an article on mbl.is which mentioned that a lot of people, both Icelanders and visitors, have taken to buying bottles of tap water in shops.
Icelandic Glacial sells water in 24 countries around the world, and Jón says the company is still growing steadily.
“We came onto the market in 2005 and sales are steadily increasing, which is pleasing.”
The majority of water is sold overseas: “Only a few percent of our production goes on sale here in Iceland but we are nevertheless the biggest player in water in Iceland,” Jón says.
Jón admits that to start with he had not believed that it would even be possible to sell water in Iceland at all. “The first business plan I wrote for the company did not allow for any takings here. But tourists are used to buying water in bottles and Icelanders have also started doing it. People go out to the shop or a kiosk, they’re traveling, and they want to drink water. It’s healthy and good.”