Elska is a new erotic magazine targeted at a gay audience, set to hit the stores next month. The magazine’s editor, Londoner Liam Campbell, explains that he chose the name elska—the Icelandic word for ‘to love’—because his love for travel began in Iceland.
“My love of travel started back when I was a teenager. The first time I ever left the country was to visit Iceland, and I loved it instantly. In London I even started taking Icelandic lessons cos I was determined I’d live there one day. I have not managed that yet, but I’ve been to Iceland maybe 25 times, and I still love it,” Campbell told gayiceland.is.
He explained that the magazine combines two of his passions: travel and photography. “I’m trying to showcase a city through its men, so that you understand what it’s like to be a man in that particular place. Not to get overly intellectual, but I like to think of Elska as a bit like a sexy anthropology journal.”
In Iceland, Elska will sold in the Eymundsson bookstores.