The popularity of a TV program can be measured in various ways―even in liters per second. By traditional measurements, Baltasar Kormákur’s crime TV series Trapped (Ófærð) has already shown signs it will surpass the ratings of any TV series broadcast in Iceland, and is outperformed only by single events such as Eurovision and the New Year’s Eve comedy show Áramótaskaupið, RÚV reports.
The novelty lies in measuring its popularity in cold water usage. Last Sunday, during the broadcasting of Episode five, cold water usage in Reykjavík dropped from 215 liters per second to 183 liters per second, according to Eiríkur Hjálmarsson, public relations person for Veitur, the water distributor for the capital area. Not surprisingly, right after the episode, water usage from the city’s largest tank jumped by 50 liters per second in a few minutes.
In plain English, this means that fans of the program were so spellbound by the excitement of the program (trapped by Trapped), that they postponed going to the bathroom until it was over.