An Icelandic travel service company called Kúkú (pronounced coo-coo) Campers is under attack for its aggressive marketing methods.
Vísir reported yesterday that Seljavallalaug, a tiny pool in South Iceland, surrounded by mountains, is being overused and that no one knows how to protect it. Jónas Freydal, a guide, says the 25-m pool was built to be used by ten people once a week, but that it now receives close to a thousand guests a day. The pool has no showers and there are no restrooms nearby.
What makes matters worse, according to Vísir is that the pool has become a popular place to have sex. This is where Kúkú Campers, a company that rents campers and other vehicles, comes in. The company has aggressively advertised Iceland as a sexual paradise. On its website, the company describes how sparsely populated the country is and adds, “This fact allows you to throw your clothes off and have wicked sex almost anywhere in Iceland. Behind a tree, up against a cliff, a classic three way in a hot natural stream or even under the green northern lights.”
This, however, is not all the company has been criticized for, Vísir reports.
Karl Lúðvíksson, a guide by the river Langá, West Iceland, points out that four times he’s had to direct Kúkú’s customers away from the river, where they showed up, fishing poles in hand. He claims the company must reevaluate the message it sends out to customers, including this one: “As a me[a]sure to keep travelers alive in Iceland, there is a law here that allows anyone to eat anything of[f] any gover[n]ment land property. You can’t take anything with you but you can eat as you want.”
Karl knows of numerous cases where Kúkú travelers have disregarded the need for fishing permits and intended to go fishing without them.
Kúkú Campers received a license as a travel organizing company in April of 2012.
The company has been harshly criticized on the Facebook page Bakland ferðaþjónustunnar, where individuals in the tourism industry voice their opinions.