The owners of the egg farm Brúnegg have filed for bankruptcy, RÚV reports. All employees have been laid off, according to a press release, which also states that almost all sale of eggs from the farm came to a halt, following a Kastljós news program about the farm, which aired on November 28 last year.
In the press release, the owners state, “No business can survive losing all its income just about overnight, and be left with related cost and expenses.”
The statement concludes, “The owners of Brúnegg regret flaws in the operation, which have been criticized in recent semesters, but regret just as much that this will be the end of their business.”
The Kastljós news analysis program revealed deplorable conditions at egg farms operated by the company: poor ventilation, crowding of hens and their poor condition, as well as unsanitary conditions at the farms, which were, among other things, invested with mice.
Despite those conditions, the company had been marketed as taking exceptionally good care of its hens and being eco-friendly, enabling it to sell its eggs at a price much higher price than others. MAST, the Icelandic Food and Veterinary Authority, had for years suspected the company of having deceived consumers.