Campervan rental company Kúkú Campers has been subject to criticism after it came to light that the company’s homepage included text encouraging travellers to “eat whatever they like on public land”. Following the explosive news story about a group of tourists who chased down and slaughtered a lamb this past weekend, the company has been on the receiving end of letters accusing it of having openly encouraged such behaviour. “No problem, rent our Kúkú van or tent along with a BBQ set and you can avoid supermarket shopping as long as you want” the controversial paragraph continues.
Viktor Ólason, managing director of Kúkú Campers told RÚV that the text on the website refers to article 27 of Iceland’s Natural Protection laws which allows everyone to pick herbs, berries, mushrooms, plants and seaweed from public land for personal use. He added that though the website itself did not explain this in detail, customers are advised of the laws when first picking up the vehicles.
In response, the company has decided to change the wording on their website, which now states that tourists may eat “as many berries” as they’d like. Viktor also added that those responsible for the lamb theft were not customers of his and therefore it’s not likely that a misinterpretation of the website’s advice was the inspiration for their crime.