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“Subway King” Aims for Glacier Lagoon

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“Subway King” Aims for Glacier Lagoon

‘Jökulsárlón, July 2014.’

Photo: Maru Micio.

Skúli Gunnar Sigfússon, Icelandic businessman most known for the establishment of the fast-food chain Subway in Iceland, sent the municipal council of Hornafjörður, South Iceland, a letter announcing his interest in building facilities in Reynivellir for tourists visiting the nearby Jökulsárlón glacier lagoon, RÚV reports. The letter, send on behalf of the company Suðursveit, was discussed at a council meeting last Thursday. In the letter, Skúli pointed out that building a service center at Reynivellir, a short distance from the glacier lagoon itself, would allow for better protection of the environment and reduce the load in the area.

One of the most popular tourist sites in Iceland, Jökulárlón glacier lagoon receives 700,000 visitors annually. It was declared a nature reserve last month and became a part of Vatnajökull National Park, for which the municipality of Hornafjörður is responsible. Land encompassing the eastern part of the lagoon was privately owned until January, when it was purchased by the Icelandic government.

The municipal council welcomed Skúli’s interest in building up infrastructure in the area. The council records state that “the municipality believes it important to consider construction in the area as a whole in collaboration with all parties.”

Skúli is co-owner of the company Suðursveit, alongside Björn Þorbergsson, who runs the guesthouse Gerði, 14 km (8.7 miles) from Jökulsárlón. The two also co-own Blue Iceland Suðursveit, which offers tourists trips on Breiðamerkurjökull glacier. Though Skúli is most known in connection with Subway in Iceland, he has attracted attention in recent years for his investments in the tourism industry.

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