The gender proportion among interviewees in broadcast media in Iceland is significantly more even than global averages, RÚV reports. In Iceland women make up just over 30 percent of interviewees in television and radio programs, while they make up just one quarter globally. According to new data on gender equality, female interviewees in broadcast media in Iceland have increased by two percentage points from last year, and a total of five percentage points in the past five years.
Women make up 38 percent of interviewees in radio and TV programs while men make up 62 percent. There are fewer female interviewees in news than in other programs, at 33 percent, one percentage point higher than last year.
Rakel Sveinsdóttir, director of the Association of Women Business Leaders in Iceland, says this increase represents a step in the right direction. “In all our discussions about increasing the number of women for example in the boards of companies or increasing the number of women in the top level of companies and elsewhere, committees, etc., in politics and all that, we see this as connected. By increasing the visibility of women and seeing more women in the media there are greater chances of achieving faster results in other areas,” she stated in an interview on Rás 2 this morning.
When asked whether the fact most influential positions, for example in government, are held by men, has an impact on the number of female interviewees, Rakel agrees it certainly does, and points to the responsibility journalists have to make a dedicated effort to find female interviewees. “[…] it’s a definite effort, just to find more women who are well-qualified and well-educated and informed enough to be experts and discuss an issue, it definitely takes effort but it’s well worth it because then we get more breadth in content and discussion.”