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“Christmas Book Flood” Nearly Delayed by Printing Mistakes

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“Christmas Book Flood” Nearly Delayed by Printing Mistakes

Books store Reykjavík

Photo: Páll Stefánsson

Mistakes at a printing factory in Finland nearly delayed Iceland’s annual “Christmas book flood”, mbl.is reports. New printing equipment proved troublesome for over 100,000 copies of Icelandic books which were printed there in preparation for the yearly surge in book sales leading up to Christmas.

“When the first books arrived, we had to reprint them entirely, including the covers. The results were not acceptable and we corrected everything that was not 100 percent. The plastic packaging did not meet quality standards so we had to re-pack over 30,000 copies here in the country,” said Egill Örn Jóhannsson, managing director of Forlagið, Iceland’s largest publisher.

The mistakes significantly delayed the preparations for the Christmas book flood, but according to Morgunblaðið it is now back to schedule.

Books are one of the most popular Christmas presents in Iceland. The seasonal surge in the publishing and sale of new books leading up to the holiday is known as Jólabókaflóðið, or “the Christmas book flood”. The flood has been successful in recent years, with last year showing an increase in sales.

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