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Food

Bread and Co

Popular Bakery Opening New Branches

Since bakery Brauð&Co opened its doors in downtown Reykjavík a little over a year ago, it has had to increase its staff from an initial four to nearly 40 because of demand, and management has plans in the works to open new branch locations in the near future.

Carlo Petrini

Slow Food Founder Coming to Iceland

Carlo Petrini, president and co-founder of the global grassroots organization Slow Food, will be visiting Iceland next week and giving a lecture at at the University of Iceland on Tuesday.

Costco.

Fearing the Giant

The arrival of the US wholesale giant Costco in Iceland this spring will have a large impact on wholesalers and domestic producers.

Fireworks Reykjavík

New Year Welcomed with a Blast

Icelanders celebrate the last day of the year with a fancy dinner, often turkey, and with fireworks at midnight. A special sketch comedy show about the year in review is shown on television and watched by almost the entire Icelandic nation.

Smoked Pork Still Popular at Christmas

In almost 50 percent of Icelandic homes (46.4 percent to be exact), a smoked rack of pork was served for dinner on Christmas Eve. The tradition—which is fairly new and under Danish influence—remains popular, although the ratio has dropped from 49.8 percent from last year.

Laufabrauð

Party with the Extended Family

Christmas Day in Iceland is usually celebrated with a luncheon with the extended family. The traditional meal is hangikjöt (smoked lamb) with laufabraud (‘leaf bread’) and a sweet béchamel sauce.

Skate

Stinking Skate and Shopping Fury

Today is the last day before Christmas, known as Þorláksmessa (‘The Mass of St. Þorlákur,’ Iceland’s patron saint). The day is celebrated by eating skata, putrefied (or fermented) skate, and buying the last Christmas presents.

Brúnegg hens.

Egg Farm Fined for Poor Air Quality

The Icelandic Food and Veterinary Authority (MAST) has prohibited the egg producer Brúnegg from bringing new hens into their farm in Mosfellsbær, near Reykjavík.

Eggs.

Eggs Thrown in Wrong Direction

Following the egg farm scandal last week, in which a farm marketed as eco-friendly was found to be over-crowded and infested with mice, some Icelanders expressed their anger Friday by using eggs as weapons.

Eggs

Egg Farm is Example of Greenwashing

The Kastljós news analysis program which aired Monday night and revealed deplorable conditions at egg farms owned Brúnegg, has sparked discussion in Iceland about whether consumers can trust marketing labels.

Brúnegg hens.

Video: Deplorable Conditions at Egg Farm

Last night, the news analysis program Kastljós revealed deplorable conditions at an egg farm, which for years has been marketed as taking exceptionally good care of its hens and being environmentally friendly.

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