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h&m

Snaefridur Edda

“Girls Can Be Astronauts Too”

When eight-year-old Snæfríður Edda visited H&M in Smáralind shopping centre, she was dismayed to find space-themed t-shirts were only on sale in the boys’ section

Freydís Björg waiting in line for H&M's opening in Smáralind

First Person Arrives For H&M Opening Tomorrow

The first ever H&M store in Iceland opens in Smáralind, Kópavogur tomorrow morning. This event has been greatly anticipated by Icelanders, seeing as H&M is the country's most popular clothing store, despite the fact that there has never been an H&M store in Iceland before.

H&M Advertisement Removed

Giant H&M Shopping Bag Removed

Earlier this week, a giant shopping bag in central Reykjavík advertising the grand opening of the first H&M store in Iceland, sparked controversy. It has now been removed.