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Arla Skyr - definitely not Icelandic

Readers Corner

Arla Skyr - definitely not Icelandic

My wife loves Skyr, and has been eating it for many years. When Arla Skyr appeared on the shelf of our local shop she was excited that her favourite was at last in the UK. She bought one. And one is where it will stop. For a start Arla is not an Icelandic company, they are Danish. Secondly, it's made in Germany not Iceland and thirdly, and probably most importantly, she says the taste is 'not so good'.

I think the marketing employed by Arla, mentioning Iceland in connection with this product, is not much short of deception. If you like Skyr best to wait until you get to Iceland for the real thing.....

Tony Gomm

Winchester
Hampshire
United Kingdom